--- title: Which verticle should I select for text messaging registration? description: This article is intended to help customers narrow down which vertical category fits their business during the Brand Registration process. --- [Skip to content](https://support.phone.com/which-verticle-should-i-select-for-text-messaging-registration#main-content) [![Phone.com Logo](https://support.phone.com/hs-fs/hubfs/phonecomlogo.png?width=200&height=74&name=phonecomlogo.png)](https://phone.com) - [Contact Us](https://support.phone.com/contact-us) - [System Status](https://status.phone.com/) - [Trust Center](https://trust.phone.com/) - Privacy Statement Open main navigation Close main navigation - [Contact Us](https://support.phone.com/contact-us) - [System Status](https://status.phone.com/) - [Trust Center](https://trust.phone.com/) - Privacy Statement Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Phone.com Help Center](https://support.phone.com/?hsLang=en) 2. [Text Messaging](https://support.phone.com/text-messaging?hsLang=en) # Which verticle should I select for text messaging registration? ## This article is intended to help customers narrow down which vertical category fits their business during the Brand Registration process. While completing Brand Registration for local outbound text messaging, you must select a business vertical from a list of only 23 business verticals recognized by the third party entity, which can sometimes make it difficult to determine which business vertical is most accurate or appropriate. For example, the registration entity does not offer 'Personal Services' as a Vertical type, such as Tattoo Parlor or Barber Shop, and these types of businesses would actually fall under the 'Professional Services' Vertical type, despite being separated industries according to other organizations. Below you will find a listing of sub-verticals that fall under the umbrella of primary Verticals offered by the third party registration entity. While you should trust your own judgment about your business vertical primarily, if you are having difficulty placing your business under the list of Verticals offered, please reference the listing below as a guide to help make this distinction when completing Brand Registration.   | **Vertical** | **Example Business Types** | | --- | --- | | Agriculture | - Extermination/Pest Control - Farming - Fishing/Hunting - Landscape Services | | Construction, Materials, and Trade Services | - AC & Heating - Architect - Building Construction/Inspection - Contractor - Equipment Rental - Plumbing - Repair/Maintenance/Remodeling | | Education | - Child Care Services - College/Universities - Elementary & Secondary Education - GED Certification - Private School - Real Estate School - Technical School - Trade School - Tutoring Services - Vocational School | | Energy and Utilities | - Conservation Organizations - Environmental Health - Land Surveying - Oil & Gas Distribution - Oil & Gas Extraction/Production - Pipeline - Water Well Drilling | | Entertainment | - Music Production - Sports Production - Film Production | | Financial Services | - Banking Service - Brokerage Firm - CPA Firm | | Gambling and Lottery | - Casino - Off-track Betting | | Government Services and Agencies | - Commodity Credit Corporation (CCC) - Corporation for National and Community Service (AmeriCorps) - Corporation for Public Broadcasting - Export-Import Bank of the United States - Federal Agricultural Mortgage Corporation - Federal Crop Insurance Corporation (FCIC) - Federal Deposit Insurance Corporation (FDIC) | | Healthcare and Life Sciences | - Child/Youth Services - Chiropractic Office - Dentistry - Emergency Medical Services - Emergency Medical Transportation - Hospital | | Hospitality and Travel | - Travel Agency - AIRBNB/Lodging Rentals - Restaurant/Bar Business - Hotel | | HR, Staffing, and Recruitment | - Staffing Agency - Human Resources Agency - Headhunter Business | | Information Technology Services | - Cloud Services - Backup and Disaster Recovery - Network Security - Help Desk Support - IT Consulting - IT Management - IT Support - IT Solutions | | Insurance | - Personal Auto Insurance - Commercial Auto Insurance - Personal Property Insurance - Commercial Property Insurance - Life Insurance - Health Insurance | | Legal | - Attorney/Law Firm - Bail Bonds - Court Reporting | | Manufacturing | - Manufacturing Plant - Automotive Business - Bakery - Shoemaker - Tailor - Product Manufacturing and Distribution | | Media and Communications | - Radio Station - Television Station - News Organization | | Non-Profit Organization | - Non-Profit Religious Organization - Non-Profit Educational Organization - Non-Profit Charity Organization - Non-Profit Scientific Organization - Non-Profit Literacy Organizations - Any Organization Legally Classified as 'Non-Profit' | | Political | - Political Campaigns - Political Awareness Organizations | | Postal and Delivery | - Courier Service - Postal Service - Delivery Service | | Professional Services | - Animal Boarding - Barber Shop - Beauty Salon - Diet Center - Dry cleaning/Laundry - Event Planning - Fitness Center - Florist - Janitorial/Cleaning Services - Massage/Day Spa - Nail Salon - Personal Assistant - Photography - Tanning Salon - Tattoo Parlor - Cremation/Funeral Services - Drug Screening - Locksmith - Security Services | | Real Estate | - Home Inspection - Interior Design - Manufactured Housing - Mortgage Company - Property Management - Real Estate Broker/Agent - Warehouse/Storage | | Retail and Consumer Products | - Grocery Store - Drug Store - Department Store - Convenience Store - Online Vendor | | Transportation and Logistics | - Air Transportation - Boat Services - Limousine Services - Taxi Services - Towing - Truck Transportation |   - [What's New?](https://support.phone.com/whats-new?hsLang=en) - [Account & Billing](https://support.phone.com/account-billing?hsLang=en#main-content) - [Account Management](https://support.phone.com/account-billing?hsLang=en#account-management) - 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