Which verticle should I select for text messaging registration?

This article is intended to help customers narrow down which vertical category fits their business during the Brand Registration process.

While completing Brand Registration for local outbound text messaging, you must select a business vertical from a list of only 23 business verticals recognized by the third party entity, which can sometimes make it difficult to determine which business vertical is most accurate or appropriate.

For example, the registration entity does not offer 'Personal Services' as a Vertical type, such as Tattoo Parlor or Barber Shop, and these types of businesses would actually fall under the 'Professional Services' Vertical type, despite being separated industries according to other organizations.

Below you will find a listing of sub-verticals that fall under the umbrella of primary Verticals offered by the third party registration entity. While you should trust your own judgment about your business vertical primarily, if you are having difficulty placing your business under the list of Verticals offered, please reference the listing below as a guide to help make this distinction when completing Brand Registration.